Thursday | 7th November 2019
09.30 – 10.00
Industry update – making sense of the change! | Ian Fletcher and Gordon Gilchrist
Technology is having a massive impact on our industry. Artificial intelligence and data analytics are a reality. The rise of cloud accounting alters the way we deal with clients. Those firms that embrace these changes will be successful, others will fall by the way-side. Ian and Gordon will highlight the key steps for success.
10.00 – 11.00
How we can engage with the next generation of business owners | Dr Eliza Filby
Eliza will outline how demographics will dominate your business over the next 10 years. She helps businesses get to grips, not just with their millennial and Gen Z employees and client base, but with the ‘Generation Gap’ in their office and market: how are the different generations operating within the company and consumer sphere and what practical things can be done to harmonise these relations and maximise this opportunity?
Eliza will tailor her insights into inter-generational behaviours, and Gen Z in particular, to be relevant and helpful for accountants.
11.00 – 11.30
Break and exhibition time
11.30 – 12.30
Creating a culture of winning | Gordon Gilchrist
Creating the right environment and recruiting the right people are what can make a truly exceptional business. In this speech Gordon talks about how the importance of developing a challenging, rewarding, creative culture can have monumental impact on your business performance.
12.30 – 12.45
The end of the baby boomers! | Gordon Gilchrist
Over the next few years baby boomers will be hanging up their pencils for good! There are tremendous opportunities to acquire and transform traditional accounting practices into digital businesses and Gordon will outline the trends occurring and how you can capitalise on these.
12.45 – 13.00
Unique selling points of our exhibitors | Ian Fletcher and Gordon Gilchrist
An introduction to some of the latest products and services available for accountants and tax professionals from our carefully selected exhibitors.
13.00 – 14.00
14.00 – 15.00
How to attract ideal clients that will pay you what you are worth | Amanda C. Watts
Amanda will show delegates a strategy to attract ideal clients that will pay you what you are worth. She will share how to shift your mind set and then go out and get the clients! Amanda will outline the reality of our profession as it transforms to digital and how to become “Vital” by defining your niche and putting advisory solutions around their problems.
15.00 – 15.30
15.30 – 16.30
A Letter from America! | Chris Frederiksen
US Accountants are going through massive change. Branded and Larger state firms with economies of scale attract and retain the best staff, niche, use technology to drive lower production costs and offer business advisory services. Smaller firms struggle with adopting to these changes and those that are not are falling by the wayside. Despite this “Revolution”, many independent firms are more successful than ever before. Why is this so? and what lessons can we learn from them?
Chris will outline the changes unfolding in the US and the Strategies adopted by successful firms and provide UK delegates with a set of clear strategies to embrace change and thrive in the Digital age.
16.30 – 17.00
Conference summary | Ian Fletcher and Gordon Gilchrist
Ian and Gordon will review the key steps for success, provide delegates with an action plan to drive revenues and profit, to keep 2020 members ahead of the curve!