09.15 – 09.30
Welcome and introductions | Ian Fletcher and Gordon Gilchrist
09.30 – 11.00
The Magical Steps to Becoming a 21st Century Trusted Advisor | Itzik Amiel 
Developing an already high level of trust strengthens client relationships, builds loyalty, promotes advocacy and increases revenue.
In this unique and practical keynote, Itzik will show you how you can build on your trusted adviser status to transform business relationships for actionable and measurable ways: to get more done, faster, at less cost, with qualitatively better results and to deeper connect with your clients and to increase retention rates. You will learn how to master your attention skills, to adopt the right mindset and engage in strategic dialogue with business executives in a very short time
11.00 – 11.30
Break & Exhibition time
An opportunity to network with exhibitors who are showcasing their latest products and services.
11.30 – 12.30
Technology update | Kevin Salter
Kevin Salter will decipher EXACTLY what technology firms should adopt to maximise their efficiency and he will show you the latest and greatest technology available for accountants.
12.30 – 13.00
2020 update and unique selling points of our exhibitors | Gordon Gilchrist and Ian Fletcher
Gordon and Ian will outline some of the new and exciting services 2020 provide and an insight into the conference exhibitors.
13.00 – 14.00
Lunch
14.00 – 15.30
Avoid the 3 fatal pricing mistakes | Mark Wickersham
Advances in technology are forcing the profession to adopt a new pricing model. Putting it bluntly, those accounting firms that don’t adapt and change will die.
In this research-based session, best-selling author Mark Wickersham FCA reveals: The 3 big pricing myths that are holding accounting firms back, how to avoid the big mistakes most of your competitors are making, the precise steps you need to take to transition to value pricing, discover the secret world of price psychology and a structured system for every pricing meeting you have so you can price with confidence.
15.30 – 16.00
Break
16.00 – 17.00
How to Prepare and prosper from Digital Tax | Ian Fletcher
In this session Ian will outline the recent HMRC proposals and Consultations on Digital Tax and discuss the implications for practitioners.
He will recommend a Strategy for change and show you the steps you need to take to convert your clients to digital accounts over the next two years.
Ian will provide delegates with template strategy and planning documents, emails, letters, blogs and precise scripts for fee earners to use so you are ready to implement when you leave the conference.
17.00 – 17.30
Day 1 summary – ask the speakers
The speakers will hold an open session to discuss their sessions and provide delegates with an opportunity to ask questions.
18.45 – 19.30
Pre-dinner drinks
Sample a selection of fine wines while you relax and discuss the day with fellow professionals.
19.30 – 22.30
Gala award dinner and charity auction | Sir Trevor Brooking
Sponsored by: 
22.30
Entertainment
Genting International Casino within the Vox offers a new world of international gaming to the U.K. with a private area for delegates.
09.30 – 11.00
Brexit – opportunity or threat? | Justin Urquhart Stewart
Dazed and confused by a stream of negative stories on the economy and finance, your clients really need good, objective advice. They need you as their trusted advisor now more than ever before!
Investment guru Justin Urquhart Stewart will discuss the economy post the BREXIT vote and put both the British and world economy into their proper context, highlighting the fact that we may have been damaged but we are certainly not doomed. He will explain why accountants are needed more than ever before but they will have to change their focus to win new business and provide real value. There are some huge opportunities out there for professionals but only for those willing to aggressively pursue them.
11.00 – 11.30
Break
An opportunity to network with exhibitors who are showcasing their latest products and services.
11.30 – 13.00
Award winning lessons | Ian Fletcher and Gordon Gilchrist
Ian Fletcher and Gordon Gilchrist interview the 2020 Innovation Award winners for 2016. Discover why they won and what we can learn from their success.
13.00 – 14.00
Lunch
14.00 – 15.30
The Nobel Prize winning way to transform your practice and your results | Steve Pipe
Steve will reveal how to use Nobel Prize winning research to turn your core accounting service into something that transforms the service you deliver, the clients you attract and the results you enjoy. You’ll see compelling evidence that it works. You’ll get detailed step-by-step guidance on exactly what to do and say in order to make it an exciting, rewarding and profitable reality. You’ll leave with an action plan that makes it all so easy. And you’ll even get a chance to feature in Steve’s 2017 book “The world’s best accountancy practices”.
15.30 – 15.50
Break
15.50 – 16.20
How to maximise your profit and growth in 2017 | Gordon Gilchrist
During this session Gordon reflects on some of the latest key performance indicators and correlates these to profitability and growth. He will give the latest and best benchmarks from the most profitable firms this year including: growth, profit per equity partner, income arising from financial services, business advisory income, tax planning, auto enrolment and payroll, chargeable hours, recovery and lock up.
Gordon will also show the latest offshoring and outsourcing techniques, plus effective pricing strategies on bookkeeping and accounting work compared with added value services. The session will help you improve profit, gain some additional capacity and grow revenue.
16.20 – 16.30
Conference summary
Join our speakers for a final question and answer session, hear their key predictions and essential actions for the next twelve months. Be prepared to leave inspired!